Outsource your GTM: all of it, or just the part you need
Most B2B teams don't need more ideas. They need things done: campaigns launched, the CRM set up properly, leads followed up and results reported.
When there aren't enough hands in-house, there are two ways to get help. You can outsource one service, or you can outsource your whole go-to-market. Here is how each works and how to pick.
Option 1: Outsource one service
This is the right choice when most of your go-to-market works and one piece needs specialist help. Common examples:
Paid campaigns on LinkedIn, Google and Meta, from targeting and creative to tracking and optimisation
HubSpot setup or clean-up, including pipelines, properties, lead routing and automation
Email, content and SEO to keep demand coming in
You keep control of the overall plan. The partner runs their part and reports on it.
Option 2: Outsource your whole GTM
This is the right choice when the pieces exist but don't connect. Marketing runs campaigns, sales works leads, the CRM sits in the middle, and nobody owns how it all fits together. Leads go quiet after the form, and the numbers never match.
When you outsource your whole go-to-market, one team takes care of all of it:
Targeting: who you sell to, and who you don't
Systems: your CRM, lead routing and automation
Campaigns: the demand that fills the pipeline
Reporting: one set of numbers that marketing and sales both trust
It works like an in-house GTM team without the hiring, and it's measured on pipeline, not activity.
Which one do you need?
One service | Your whole GTM | |
|---|---|---|
Best when | One channel or tool needs an expert | The pieces don't connect |
You own | The plan and everything else | The goals and the decisions |
We run | That one service | Targeting, systems, campaigns and reporting |
Measured on | That channel's results | Pipeline and revenue |
A quick way to decide: if you can name the one thing that's broken, start with that service. If the honest answer is "a bit of everything", outsource the whole GTM.
How Krump helps
Krump is a B2B marketing agency that works both ways. Take a single service, like paid campaigns on LinkedIn and Google or a HubSpot setup, or hand us your entire go-to-market and we'll run it as your GTM execution team.
We work with B2B teams of 10 to 200 people, mostly in SaaS, technology and professional services.
Not sure which you need? Book a strategy call and we'll help you work it out.